Modern Digital Marketing

Prepared By : Ahmed Refaat
Regional Trainer, Consultant, and Speaker
Saudi Arabia / Egypt / Morocco / United Arab Emirates / Sudan / Lebanon / Turkey / Qatar/ Kuwait / Oman
Saudi Mobile +966 567 564 518
WhatsApp / Egyptian Mobile +2 0100 199 7405

Digital Marketing Trends in 2020 - Ahmed Refaat - Regional Digital Marketing Trainer

1. Overview:
Online marketing became one of the most successful tools in advertising for any kind of business. It’s the appropriate time to invest into the internet marketing and know the basic Concepts of that Online world. The core of this course is awareness of Online Marketing world Techniques & Secrets, and how to reach targeted customers easily in a professional ways.
In this course we will Discuss the most popular online channels used by the targeted customers In order to reach potential internet customers, and how to create an integrated online marketing plan putting in consideration the popular online channels used by each country internet users that will help in building up a reputable online image for your business in the right place with the best ROI

2. Learning Objectives:
Upon completion of program, you'll be able to ---
ü  Be aware of Main Online Marketing Channels
ü  New Trends in 2019 for Online Marketing Activities
ü  Understand how using e-marketing can achieve your business goals.
ü  Optimize Business website in a professional way
ü  Creating Online Ads
ü  Create an Online Marketing plan
ü  Manage & Monitor any Online Activity

3. Online Marketing Course Outlines

Day 1 :

Introduction to Social Networks
ü  Social Networks Types
ü  Facebook Marketing
ü  Facebook Advertising
ü  How to use your LinkedIn effectively?
-          Company Page Managing
-          Pulse / Articles creation
-          Advanced Search on LinkedIn
-          Groups Posting
-          Jobs Announcement
-          Targeting Decision Makers on LinkedIn
ü  LinkedIn Advertising
ü  Twitter Tactics :
-          Twitter Profile Optimization
-          Twitter Profile LandScape
-          Twitter Dashboard
-          Twitter Analytics
-          How to manage your Community
-          Hashtag # Strategy
-          Twitter Trends
-          Polls on Twitter
-          UGC from Tweets
-          Twitter Audits
-          Advanced Using of “ @ “  / “ Lists “ / “ Moments “ techniques
ü  Twitter Advertising
-          Advanced Targeting Techniques
-          Buyer Persona Analysis
-          Budgeting optimization

Day 2:

ü  Youtube Channel Optimization
ü  Youtube Mixing & Studio
ü  Video exposure & Trending
ü  YouTube Advertising
ü  Advanced Techniques of Instagram Marketing
-          Profile Optimization
-          Instagram Auditing
-          Instagram Art Work structure
-          Instagram Analytics
-          Online Shopping through Instagram

-          Instagram Hashtag Tracking & Monitoring 
ü  Social Media Optimization
ü  Social Media Listening & ORM
ü  Facebook Chatbot
ü  Social Media Re-Marketing
ü Instagram in Online Marketing for corporate
ü  How to use YouTube ?
ü  Content Marketing
ü  Content Plan
ü  How to Deal With Negative Comments
ü  Advanced Search & Generate Leads From Social Media
ü  How to Increase Your Community in a Professional Ways
ü  Recommendations for Engaging with your Community
ü  Social Media Mix
ü  Most Popular Software in Managing SM
ü  Reports & Insights in Social Media
ü  Modern Social Media Marketing Trends in 2020

Day 3 :

ü  How Google Ranking its websites?
ü  SEO – SEM – SMO – SMM – ASO - PEO
ü  Alt Tag Images Optimization
ü  Mobile App Optimization (App Store Optimization- ASO)
ü  Types of SEO
ü  SEO Tracking & Monitoring
ü  On Page Optimization :
-          Title Optimization
-          Meta Tag Description
-          URL Formula Optimization
-          Content Optimization
-          H1 – H6
-          Internal Links
-          Web Page Ranks
-          Broken Links Checking
-          XML Site Map
-          Search Engines Submission
ü  Off page optimization
ü  Local SEO
ü  Google WebMaster Tool
ü  Link Building & Link Earning

ü  KPIs of SEO 
ü  Landing Page Specifications
ü  Images Optimization
ü  Content Optimization
ü  App Optimization ( ASEO )

Day 4 : 

ü  Video Optimization
ü  Most Popular Software in SEO
ü  SEO Tracking & Monitoring
ü   How to analysis your competitor’s online existence
ü  KPIs of SEO
ü  Landing Page Specifications
ü  Images Optimization
ü  Content Optimization
ü  App Optimization ( ASEO )
ü  Directories Submission
ü  Press Release Advertising

ü  White Paper Advertising

Day 5:

ü  YouTube Advertising
ü  Google Adwords – Paid Ads
ü  E-mail Marketing Techniques & Trends
-          Email title optimization
-          Best Email shooting software
-          Objectives of an email marketing campaign
-          Body structure of the email
-          Database Collection – Trusted Sources
-          Database Verification
-          Database Validation

-          Email Shots Analytics & Monitoring 
ü  Google Adwords Pay-per-click advertising (PPC)
-          Campaign Phases
-          Set a Campaign Objectives / Goals
-          Advanced tips in Ads Creation
-          Professional Targeting based on Searchable Keywords
-          Google Display Network
-          Budgeting optimization
-          Campaign Monitoring & Tracking
-          A / B Test Campaign
-          Landing Page Specifications
-          Ads Snippet – CTA – Extra Ad Description – Dynamic Text
ü  Re-Marketing Technique
ü  Discovering your targeted customers and competitors online trends
ü  PPC – CPC – CPM – PPM - CPV
ü  Searching for the most relevant & targeted primary keyword and other similar keywords to your business field
ü  How to analysis your competitor’s online existence
ü  How to settle an e-Marketing Plan
ü  Monitoring & Tracking Online Marketing Activities
ü  KPIs of Social Media Strategy & online plans
ü  Mobile Advertising
ü  360 Degree of Digital Marketing
ü  Web trend in 2020

4. Methodology:

The course is geared towards Internet Business learning and uses participatory approaches as much as possible. A variety of methodologies will be used, including presentation, discussions, group work, video discussions, question and answers, practical sessions (hands-on practice), small and large group exercises, and simulations.

5. Learning Media and Formats:

ü  Online Presentation
ü  Online Case Studies
ü  Internet Marketing Books on CD
ü  Practical Workshop

6. Who Should Attend?

ü  Junior Marketer
ü  Senior Marketer
ü  Junior Online Marketer
ü  Senior Online Marketer
ü  Business Development Manager
ü  Web Developer
ü  Web Designer
ü  Business Owner
ü  Sales Manager
ü  Sales Executives
ü  CEO

7. Duration & Dates:

ü  5 Days

8. Languages:

ü  Arabic Speaking /  English Presentation & Content

9. Reference:

Some photos of my Courses in 11 Countries


  1. TweakBox one of those apps earning huge popularity especially among youngsters.
    If it is your first search on Tweakbox and you are clueless about it, well don’t worry.
    You will be provided everything you need to know about this amazing app. Just take a look TweakBox for iOS 9.1

  2. I am actually with a great seo company at the moment and they’ve done a great job so far. Thanks for sharing though. In fact, at the moment we’re designing a PPC Advertising Campaigns for the Valentine’s Day. I will keep you in mind for the future though.

  3. Thanks for sharing the post.. parents are worlds best person in each lives of individual..they need or must succeed to sustain needs of the family. Octopus

  4. Hey what a brilliant post I have come across and believe me I have been searching out for this similar kind of post for past a week and hardly came across this. Thank you very much and will look for more postings from you. Digital Marketing KC

  5. If you have online business and you want successful search engine rankings, you should find yourself a professional and affordable SEO company which can provide you with high-qualified and deception-free search engine optimization services. However, there are tons of SEO service companies out there, so finding the right one can be a difficult thing. Here, I will give you some tips on finding a good SEO service company. seo plans

  6. This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information... Las Vegas SEO

  7. Your online journal gave us profitable data to work with. Each and every tips of your post are amazing. You rock for sharing. Continue blogging, guestposting

  8. Nice post. I was checking constantly this blog and I am impressed! Extremely helpful information specially the last part I care for such info a lot. I was seeking this particular information for a very long time. Thank you and good luck. discounts vouchers

  9. I know this is one of the most meaningful information for me. And I'm animated reading your article. But should remark on some general things, the website style is perfect; the articles are great. Thanks for the ton of tangible and attainable help. neighborhood business coupon deals

  10. The more traffic you get for your website, the better you rank in search engines. site here For this reason, there must be a redirect and must be managed carefully.

  11. You have shared a nice article here about the Digital Marketing. Your article is very informative and useful to know more about the modern Digital Marketing. Vancouver Digital Marketing Agency provides the best online marketing service at an affordable price.

  12. Hello, I was simply looking over Google for SEO articles and haphazardly I hopped into your blog, subsequent to perusing your whole article, I need to state thank you for such an educated post. If you don't mind proceed with your work like this as it were. SEO Agency Singapore

  13. The blog is composed shrewdly. I just conflicted to your blog and needed to make reference to that I have completely delighted in understanding this. I trust that you post again about SEO very soon. Seo Company in Delhi


  14. Thanks for sharing the digital marketing strategies.
    I am new in SEO and your SEO tips will be beneficial for me.
    Can you suggest me some advance SEO techniques that can help to improve the online presence of my client website.

    professional seo services company

  15. Nice Blog,Thanks for sharing digital marketing strategies.


  16. This is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article.

    Website Design and Development Company

    Website Design Company

    Website Development Company

    Wordpress Customization comapany

    SEO Company

    digital marketing company

  17. This is a great article with lots of informative resources. I appreciate your work this is really helpful for everyone. Check out our website Seo Company In Abu Dhabi for more Apps Stage. related info!

  18. Agree some people facing trouble during this strategy I think this is actually the part of strategy let's get the deep analysis before going for any strategy.
    Pay Per Click Analytics

  19. This was an excellent post and very good information provided, Thanks for sharing. SEO Company Delhi

  20. Agree some people facing trouble during this strategydengue

  21. Your post is really very informative and attractive too.thanks History of Calculator

  22. Amazing blog that was loaded full of information. Digital marketing Consultant

  23. Hi, Many thanks for sharing an incredible article on Best Blogging Tools, Very helpful. Keep posting such content. Thanks
    Quel Objet publicitaire et cadeau d'entreprise choisir?

  24. Your post is really very informative and attractive too.thanksFournisseur Objet Publicitaire Fabricant Maroc

  25. Perusing your blog has helped me to get what I was searching for renovation. seo agency singapore

  26. Search Engine Optimization is not an individual's job; it requires a team of skilled people. They make use of latest techniques and follow the newest regulations laid by the search engines. This update is important as Google keeps on changing the methodology of their search. The professional SEO companies help the websites in securing the top most rank through a complete optimization so that the spiders may choose the pages as the most relevant. This is accomplished by the SEO companies, primarily, through an exhaustive key word research. Professionals search for the most relevant key words being used for the trade by the competitors. Next in line are techniques such as search engine assessment, optimization of coding on the web page, defining the SEO strategy, analysis of Meta tags, followup of link building strategies, rewriting, etc. This is a laborious job and involves a lot of time. top seo agency

  27. Global dezigns is the website development company in Karachi, providing web development services We aspire to become the premier IT Company focusing on new realms

    Website development Karachi

  28. Get Assignment Writing Help, Essay Writing Services, Dissertation Help, Thesis Help in Assignment Help Scotland at Affordable Prices. Our Writers Providing Plagiarism-free Academic Paper Writing Services.TreatAssignmentHelp is dedicated to provide online Data Structure Assignments Help for students who is perusing degree or diploma courses in universities. We have 24/7 Customer live support where you can discuss about your troubles with our specialized writers. We pioneer the custom writing industry due to the flair and subject expertise of our pool of writers who promise to deliver 100% plagiarism free papers.EssayTypist offer Law Dissertation Help for students. Get the best online law dissertation writing services from our professional law dissertation writers.

  29. Global dezigns is the website development company in Karachi, providing web development services We aspire to become the premier IT Company focusing on new realms

    Website development Karachi

  30. Thank you so much for the information that you have shared here with all of us. You have made it easier for us...

    Top online trainer

  31. this is nice blog i have never seen,.
    i like it so much.

    pinoy tambayan Imbestigador

  32. Nice blog . I got so much information on SEO . Keep posting further content .

  33. This is very informative post & so far very easy to understand . i got so much information about SEO . can you please share the advance SEO strategies next time !?

  34. I have came across your blog and found it very fantastic in terms of learning SEO strategies . looking forward to get more and more information through your upcoming blogs . Thanks for great content .

  35. very great article to apply on SEO stretregies . Thanks for sharing . please share blog regarding PPE topic

  36. Thanks for sharing the best of knowledge through your blog .I must say it is well-researched and very informative for a marketing person

  37. Brilliant info ! why not i visited you guys earlier . so informative blog

  38. very good blog . will definately share it with my colleagues

  39. i found your blog really amazing . keep sharing your valuable knowledge with us through blogs .

  40. These tips for seo are very useful for me . keep sharing more content . Thanks

  41. i want to thank you for such an educated post as i was looking for best knowledge on seo from few days .

  42. Our firm takes pride in providing quality bookkeeping and accounting solutions for small to medium businesses. We provide value to our clients by taking the worry out of their accounting needs. We plan for the future of our small and medium business clients by offering innovative strategies that can help them save money on taxes, and streamline their accounting processes. Our firm provides a variety of bookkeeping services from small to medium businesses in most industries.

  43. I really like your article on marketing . Being a marketing expert i will definitely apply these strategies in my work . Thanks for sharing .

  44. Really liked the article . I cant believe that any website can provide this much great information rather than any books !!!!!

  45. Reallly helpful article !! appreciate the effort and research behind .

  46. JudiMpo adalah situs judi online terbaru 24 jam dengan permainan paling lengkap dan terbaik di indonesia. JudiMpo adalah situs yang sangat populer dengan tampilan begitu elegant yang memberikan kenyamanan bagi para bettor judi online. Terlebih khususnya yang menggemari permaian judi mpo slot online terbaru dan agen joker123 yang sangat terpercaya.

  47. I have never come across any website with such beautiful content in it . This piece of content shared by you made me write that how happy i am after reading this . Much appreciated

  48. i really think more and more people should read your articles a they are the best

  49. i like your blog so much ...!!!! kindly add more and more content like this on your website for us

  50. your content is always commendable.... i never miss anything posted on this website

  51. NCR has lots of digital marketing agencies which provides services to promote websites and apps on internet. SEO services company is a NCR based agency which offers complete internet marketing solutions to promote mobile apps and websites on internet to increase business ROI.

  52. Welcome to epiexpress , your number one source for all things articles We’re dedicated to providing you the very best of articles, with an emphasis. Epiexpress discovering world news headline. Get Breaking news, Articles , World News, Blog, News Headline.

  53. SocialReseller is One Of The Cheapest SMM Panel And Best website for SMM Resellers with more than 600+ Best SMM Services . We are Provider of Youtube Views , Likes And Subscribers . Sign Up For Free. Automatic services of Facebook , Twitter , Soundcloud , Vimeo , Youtube and instagram .

  54. After reading your blog I think you have good information. I would like to share this information with my friends who need this. Thanks for this blog. best ways to improve SMO in 2020

  55. I want this website to grow more and more in terms of the content posted on it .I always recommend this to my friends & colleagues

  56. You have shared a nice article here about modern digital marketing. Your article is very informative and useful for those who are looking for the digital marketing. Thank you for sharing this article here. Ideas For Internet Entrepreneurs Online

  57. I have never come across something this intresting on internet .looking forwrd to see more and more on this website

  58. informative & interesting to read!!!

  59. I just love your articles . every time i visit your website , i feel so amazed to read such content .

  60. will definately share this information with my friends and colleagues .

  61. Hey what a brilliant post I have come across and believe me I have been searching out for this similar kind of post for past a week and hardly came across this. Thank you very much and will look for more postings from items for business in pakistan

  62. This is a wonderful beauty, Given so much info in it, These type of articles keeps the users interest in the website, and keep on sharing more ... good luck. subtle signs he's not into you. Beauty

  63. Excellent information Providing by your Article, thank you for taking the time to share with us such a nice article.

  64. Agree some people facing trouble during this strategy I think this is actually the part of strategy let's get the deep analysis before going for any strategy.
    Business Submission & Search:

  65. This comment has been removed by the author.

  66. Share great information about your blog , Blog really helpful for us .
    Digital Marketing Courses Mumbai

  67. How You need to change the password on a different device but also know its full process then read it here:how to change outlook password

  68. Its very impressive blog, I like very much!!

    Online equity trading

  69. Here is one of the best blog for correct and inresting information.
    Top Online Stock Broking

  70. Getting help from regional online marketing consultant can be beneficial to advertise any type of business. You can gain help in modern social media marketing trend in 2020. Essay Writing Service


  71. It is interesting to read your blog post and I am going to share it with my friends hyip templates

  72. I definitely enjoy every little bit of it. It is a great website and has a nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work. Social media marketing services UK

  73. Nice post i get inspired from this article and this is very interesting.Influencer Marketing platform

  74. The world appreciates the writings that include the knowledge and information about everyday science. I like your style and promise to come again and again to increase my skills and knowledge agentur-picasso

  75. I am grateful for this blog to distribute knowledge about this significant topic. Here I found different segments and now I am going to use these new instructions with new enthusiasm.
    Digital Marketing Online Training

  76. I admire this article for the well-researched content and excellent wording. we provide freelance services marketplace for businesses online. for more info visit our website.

  77. Nice post! This is a very nice blog that I will definitively come back to more times this year! Thanks for informative post. 



    Our blog does not aim to target any specific audience. It is for everyone present in any corner of the world who loves to read credible and authentic info. Moreover, it is not a uni-dimensional platform. It aims to provide info about almost every niche.

  79. Really very nice post for learn Modern Digital Marketing . Thank you for sharing your post. Every beginner must follow this post.

  80. I am thankful to you for this article because you are providing such good information about digital marketing. It gives me good information and helps me.If you are looking for best seo company in united kingdom then pacelab is good option for you.

  81. This is a important post to learn Modern Digital Marketing. Thanks a lot!!!

  82. This comment has been removed by the author.

  83. Your online journal gave us profitable data to work with. Each and every tips of your post are amazing. You rock for sharing. Continue blogging

  84. Your online journal gave us profitable data to work with. Each and every tips of your post are amazing. You rock for sharing. Continue blogging

  85. I have never seen such an amazing content before like this. Thanks.
    Pinoy Teleserye

  86. This is nice blog. I liked your content. thanks for sharing.
    Pinoy Teleserye

  87. Thanks so much for this information. I have to let you know I concur on several of the points you make here and others may require some further review. Please visit this. seo agency in london

  88. Good to write but hard to write well The more I say, the faKE it will be KEEP WRITING.

  89. Thanks for posting this info. I just want to let you know that I just check out your site and I find it very interesting and informative. I can't wait to read lots of your posts.
    business directory

  90. Best article on Digital marketing, it will be help who are exploring to make career in digital marketing This site is for you if you want to learn how to do digital marketing in a very easy and short time.Search engine Optimizations and Digital Marketing.

  91. I am really a big fan of your blogs, your blog is really awesome and I would like to say thank you to share such good information. I have started doing your tactics. Let’s see how it goes.

  92. This comment has been removed by the author.

  93. Its a great pleasure reading your post.Its full of information, Just read your blog.Good one. I liked it as we provide hospitality marketing agency Chicago at an affordable price, visit our website for more information.

  94. very informative and helpful. Thank you, it has definitely provided me with insight on how to write my first blog post.

  95. Nice blog. I hope your blog guide would be helpful in running a blog on my service website.


  97. BD Engineering is one of the Bangladesh largest independent Importer & Distributor of professional Industrial Automation and Process Control System also with Security & Elevator supplier.

    Our main aim is to supply our customers with the best possible services, ensuring that your shopping experience is easy and hassle free from start to finish.

  98. Such a nice blog!!
    Social Media marketing play a vital role in growing a business online. But make sure you choose best service provider.

  99. When it comes to marketing, this is a great blog. Appreciate the content here. So to switch topics, here comes the sun. But when it comes to mobile mechanics, these are the guys to call: They will never let you down. Ever!

  100. I will look forward to read your informative articles.
    Online Market Trading

  101. Very efficiently written information. It will be beneficial to anybody who utilizes it, including me. Keep up the good work. SIGlobal

  102. Thanks for sharing informative and valuable information,keep on updating these types of informative things. Here in right information for digital marketing consultant.

  103. that was really great blog thank you so much for sharing your experience on digital marking

  104. I want to learn this kind of experience
    WWE Raw

  105. Very Nice & Impressive blog. thanks for sharing such beautiful blog golf shirts south africa