Modern Digital Marketing


Prepared By : Ahmed Refaat
Regional Trainer, Consultant, and Speaker
Saudi Arabia / Egypt / Morocco / United Arab Emirates / Sudan / Lebanon / Turkey / Qatar/ Kuwait / Oman
Saudi Mobile +966 567 564 518
WhatsApp / Egyptian Mobile +2 0100 199 7405

Digital Marketing Trends in 2020 - Ahmed Refaat - Regional Digital Marketing Trainer




1. Overview:
Online marketing became one of the most successful tools in advertising for any kind of business. It’s the appropriate time to invest into the internet marketing and know the basic Concepts of that Online world. The core of this course is awareness of Online Marketing world Techniques & Secrets, and how to reach targeted customers easily in a professional ways.
In this course we will Discuss the most popular online channels used by the targeted customers In order to reach potential internet customers, and how to create an integrated online marketing plan putting in consideration the popular online channels used by each country internet users that will help in building up a reputable online image for your business in the right place with the best ROI

2. Learning Objectives:
Upon completion of program, you'll be able to ---
ü  Be aware of Main Online Marketing Channels
ü  New Trends in 2019 for Online Marketing Activities
ü  Understand how using e-marketing can achieve your business goals.
ü  Optimize Business website in a professional way
ü  Creating Online Ads
ü  Create an Online Marketing plan
ü  Manage & Monitor any Online Activity

3. Online Marketing Course Outlines

Day 1 :

Introduction to Social Networks
ü  Social Networks Types
ü  Facebook Marketing
ü  Facebook Advertising
ü  How to use your LinkedIn effectively?
-          Company Page Managing
-          Pulse / Articles creation
-          Advanced Search on LinkedIn
-          Groups Posting
-          Jobs Announcement
-          Targeting Decision Makers on LinkedIn
ü  LinkedIn Advertising
ü  Twitter Tactics :
-          Twitter Profile Optimization
-          Twitter Profile LandScape
-          Twitter Dashboard
-          Twitter Analytics
-          How to manage your Community
-          Hashtag # Strategy
-          Twitter Trends
-          Polls on Twitter
-          UGC from Tweets
-          Twitter Audits
-          Advanced Using of “ @ “  / “ Lists “ / “ Moments “ techniques
ü  Twitter Advertising
-          Advanced Targeting Techniques
-          Buyer Persona Analysis
-          Budgeting optimization


Day 2:

ü  Youtube Channel Optimization
ü  Youtube Mixing & Studio
ü  Video exposure & Trending
ü  YouTube Advertising
ü  Advanced Techniques of Instagram Marketing
-          Profile Optimization
-          Instagram Auditing
-          Instagram Art Work structure
-          Instagram Analytics
-          Online Shopping through Instagram

-          Instagram Hashtag Tracking & Monitoring 
ü  Social Media Optimization
ü  Social Media Listening & ORM
ü  Facebook Chatbot
ü  Social Media Re-Marketing
ü Instagram in Online Marketing for corporate
ü  How to use YouTube ?
ü  Content Marketing
ü  Content Plan
ü  How to Deal With Negative Comments
ü  Advanced Search & Generate Leads From Social Media
ü  How to Increase Your Community in a Professional Ways
ü  Recommendations for Engaging with your Community
ü  Social Media Mix
ü  Most Popular Software in Managing SM
ü  Reports & Insights in Social Media
ü  Modern Social Media Marketing Trends in 2020



Day 3 :

ü  How Google Ranking its websites?
ü  SEO – SEM – SMO – SMM – ASO - PEO
ü  Alt Tag Images Optimization
ü  Mobile App Optimization (App Store Optimization- ASO)
ü  Types of SEO
ü  SEO Tracking & Monitoring
ü  On Page Optimization :
-          Title Optimization
-          Meta Tag Description
-          URL Formula Optimization
-          Content Optimization
-          H1 – H6
-          Internal Links
-          Web Page Ranks
-          Broken Links Checking
-          XML Site Map
-          Search Engines Submission
ü  Off page optimization
ü  Local SEO
ü  Google WebMaster Tool
ü  Link Building & Link Earning

ü  KPIs of SEO 
ü  Landing Page Specifications
ü  Images Optimization
ü  Content Optimization
ü  App Optimization ( ASEO )


Day 4 : 

ü  Video Optimization
ü  Most Popular Software in SEO
ü  SEO Tracking & Monitoring
ü   How to analysis your competitor’s online existence
ü  KPIs of SEO
ü  Landing Page Specifications
ü  Images Optimization
ü  Content Optimization
ü  App Optimization ( ASEO )
ü  Directories Submission
ü  Press Release Advertising

ü  White Paper Advertising

Day 5:

ü  YouTube Advertising
ü  Google Adwords – Paid Ads
ü  E-mail Marketing Techniques & Trends
-          Email title optimization
-          Best Email shooting software
-          Objectives of an email marketing campaign
-          Body structure of the email
-          Database Collection – Trusted Sources
-          Database Verification
-          Database Validation

-          Email Shots Analytics & Monitoring 
ü  Google Adwords Pay-per-click advertising (PPC)
-          Campaign Phases
-          Set a Campaign Objectives / Goals
-          Advanced tips in Ads Creation
-          Professional Targeting based on Searchable Keywords
-          Google Display Network
-          Budgeting optimization
-          Campaign Monitoring & Tracking
-          A / B Test Campaign
-          Landing Page Specifications
-          Ads Snippet – CTA – Extra Ad Description – Dynamic Text
ü  Re-Marketing Technique
ü  Discovering your targeted customers and competitors online trends
ü  PPC – CPC – CPM – PPM - CPV
ü  Searching for the most relevant & targeted primary keyword and other similar keywords to your business field
ü  How to analysis your competitor’s online existence
ü  How to settle an e-Marketing Plan
ü  Monitoring & Tracking Online Marketing Activities
ü  KPIs of Social Media Strategy & online plans
ü  Mobile Advertising
ü  360 Degree of Digital Marketing
ü  Web trend in 2020


4. Methodology:

The course is geared towards Internet Business learning and uses participatory approaches as much as possible. A variety of methodologies will be used, including presentation, discussions, group work, video discussions, question and answers, practical sessions (hands-on practice), small and large group exercises, and simulations.

5. Learning Media and Formats:

ü  Online Presentation
ü  Online Case Studies
ü  Internet Marketing Books on CD
ü  Practical Workshop


6. Who Should Attend?

ü  Junior Marketer
ü  Senior Marketer
ü  Junior Online Marketer
ü  Senior Online Marketer
ü  Business Development Manager
ü  Web Developer
ü  Web Designer
ü  Business Owner
ü  Sales Manager
ü  Sales Executives
ü  CEO

7. Duration & Dates:


ü  5 Days

8. Languages:

ü  Arabic Speaking /  English Presentation & Content


9. Reference:

Some photos of my Courses in 11 Countries
     

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