Digital Marketing Trends 2023
ü Video, video, video
ü
Increased personal connections
ü promise high data
protection
ü shape meaningful and memorable messaging that makes online experiences
better
ü updating the language and designs you use
ü brands should be more intentional about communicating their value and
authentic purpose
ü You have to create messages and experiences that are true to your brand
and relevant to people,
ü “Shoppable” content: how you can make your content
story-driven to make it more shoppable
ü marketers can show people how their business is solving everyday
sustainability problems, such as reducing the waste created by increased
shopping deliveries and returns.
ü The Rise Of Interactive Content
ü Intent Monitoring
ü people-based targeting
through cookies
ü readable and shareable Long-Form ‘Guide’ Pages
ü Social commerce : shorten the distance from discovery to conversion.
ü Shoppable livestreams
ü release gender-neutral photos
ü create first-party data so you don’t have to rely on others’ data as
much
ü Zero-party data, or data given directly by the consumer through online
interactions like surveys
ü focus on providing meaningful experiences to users
ü The Metaverse
ü Non-fungible tokens
ü Cryptocurrency
